Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!
A sales person will also have the experience needed to properly price a home. They will factor in many ideas that may include the home's worth, its features, age and the surrounding area. Most real estate professionals know how to price a home based on its ability to sell within a reasonable amount of time. If they think a bidding war could erupt, they may start the price a bit low to encourage a few buyers.
As much as I like appraisals, I must admit I love an experience realtor. They not only give you more comps than an appraiser, they know what's going on in the neighborhood. They know what people are looking for in houses in their area. But here again, you must tell the real estate in Marbella. not to give you a number just to make you happy. You want a price that the house will sell for in a reasonable time period.
Although housing has shown feeble signs of recovery, this economy has been a wake-up call to investors who thought they could ride a never-ending real estate development.-estate bubble for condo projects, land sub-divisions or international real estate in hot markets like Costa Rica, Mexico or Belize. Then there's commercial and office real estate, where many institutional investors have recently taken enormous losses.
This is another common mistake beginners make. Not allowing for all the expenses and costs involved. Sometime we forget some important things. Sure we know we need to include the purchase price and the renovation costs. But what about other costs and expenses such as, closing costs including legal fees, title insurance, property insurance, real estate taxes, and real estate company or service. transfer tax when selling the house.
Luxury real estate may also have historic value. Some of the more expensive homes were built between the 1800s and 1900s. So, in addition to prestige, such houses are also able to provide their owners with a more 'vintage' feel.
Before you actually put your property on the market, do yourself a favor. Hire an attorney. Not just any attorney, but one who specializes in real estate. Do not hire your family lawyer or the one who got benalus marbella you your divorce. Loyalty is great but it has its limits. You need someone who represents real estate clients every day, week in and week out, not once every couple of months. You do not want to be paying for someone to be trained on the job. You are likely to have much at stake in the sale of your land, and you simply cannot afford to have someone screwing it up because they are in over their heads.
Look for the unique selling proposition of the home and feature it. People love a mystery, the process of discovering something special. Most fine homes have some exceptional features. It is the unexpected that sells them. Do not spoil the surprise by editorializing about it. Just give them a hint. Evoke the participation of the reader with a call to action. That is what makes your phone ring or your email box full. Do not miss out on the opportunity to make a new friend by answering the query. Better yet, show them the home and let them form a bond with it.